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Business of Dentistry

Dr. Russell Kirk is a private practice oral surgeon who is on a mission to help dentists succeed in the business and clinical aspects of practice ownership. On the podcast he shares experiences from his own practice. He also interviews influencers in the profession to get additional insights. His discussions focus on fixing broken business systems in dental offices, reducing overhead while maximizing profit, recognizing burnout and battling against it, building healthy teams, creating positive customer experiences, improving self awareness and mindset for dentists (in life and practice), and creating successful marketing plans. The Business of Dentistry features practical strategies for dentists interested in improving and growing their businesses.
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Now displaying: January, 2020
127: Voice Search For Dentists - Are You Ready? 0
Jan 21, 2020

Voice search and voice optimization are growing trends. After getting an Amazon Echo over the holiday season, the idea of artificial intelligence and voice search became intriguing. We have these voice-activated Smart Home devices in our homes that can control security cameras, lights, and even the thermostat. Smart Home devices also have the ability to tell you sports scores or current news. There is a remarkable amount of information at our fingertips. 

How is voice search going to impact dentists and dental practices? 

In this episode, I am going to share some of the information I’ve found which may help you to recognize what you need to do in order to get ahead of the curve. When someone asks their Google home device, “Okay, Google, find me the nearest oral surgeon” will your practice come up in the search results? Voice search is on the rise. Are you ready? 

In this episode, you’ll hear:

  • The growth of voice search and the importance of being top of mind in voice search capability for your specialty or practice.
  • Statistics on voice search marketing and how it differs from text-based marketing.
  • My thoughts around voice search optimization and what it could mean for dentists.

 

Resources mentioned in this episode:
Voice Search Trend Article

 

Connect with Russell:

Dr. Russell Kirk

Podcast

Facebook - https://www.facebook.com/businessofdentistrypodcast/

IG - https://www.instagram.com/businessofdentistry/

Twitter - https://twitter.com/businessdentist

LinkedIn - https://www.linkedin.com/company/business-of-dentistry/

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

126: New Laws To Be Aware Of In 2020 0
Jan 14, 2020

Situational awareness is all about being aware of what is happening around you in terms of where you are, where you are supposed to be, and whether anyone or anything around you is a threat to your health and safety. 

In this week’s episode I wanted to talk about situational awareness from the standpoint of business and having the awareness of things that may affect your business, your practice, and the way you operate on a daily basis; in this case, new laws coming into effect in 2020. 

To prepare for this episode, I did a superficial, cursory internet search on new laws that are going into effect in 2020 for the business of dentistry.  I share some of the important ones that are being implemented and may have an impact on your business or on your practice. My hope is that this episode will bring to light some laws that may not have been on your radar and/or encourage you to do some research on new laws in your state so that you can be prepared. 

In this episode, you’ll hear:

  • Some laws that affect minimum wage in several states and thoughts on how it might impact a dental practice; plus some other laws that may affect the way you work with and/or hire staff
  • “Surprise medical bills” laws are being implemented in various states and what you need to know about it
  • About North Carolina’s Dental Bill of Rights and how it might affect you

 

Resources mentioned in this episode:
→ Download 2020 State Laws of Interest for The Business of Dentistry

 

Connect with Russell:

Dr. Russell Kirk

Podcast

Facebook - https://www.facebook.com/businessofdentistrypodcast/

IG - https://www.instagram.com/businessofdentistry/

Twitter - https://twitter.com/businessdentist

LinkedIn - https://www.linkedin.com/company/business-of-dentistry/

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

 

 

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