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Business of Dentistry

Dr. Russell Kirk is a private practice oral surgeon who is on a mission to help dentists succeed in the business and clinical aspects of practice ownership. On the podcast he shares experiences from his own practice. He also interviews influencers in the profession to get additional insights. His discussions focus on fixing broken business systems in dental offices, reducing overhead while maximizing profit, recognizing burnout and battling against it, building healthy teams, creating positive customer experiences, improving self awareness and mindset for dentists (in life and practice), and creating successful marketing plans. The Business of Dentistry features practical strategies for dentists interested in improving and growing their businesses.
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Now displaying: November, 2019
Nov 26, 2019

I’m coming clean.  In this episode, I will discuss some recent patient situations I’ve been in where I didn’t feel I handled myself in the best way possible and how to cut ties when it has to be done. Communication is a key to good chairside manner. Sometimes, those lines of communication break down. It may be a significant other who tries to control the conversation instead of the patient. It may be a conflict in personalities. I’m here to tell you that you are going to run into some patients that you are glad to see go. You might feel guilty but, in the end, you will likely realize it’s for the best.   

Sometimes you might come across a patient who disagrees with your professional opinion. You may have feelings of frustration or even guilt when this happens because your goal is to help as many people as you can. Having a patient try to drive treatment that goes against your professional opinion can be disheartening and as professionals, we have to accept that we can’t help every patient who walks through our door.   

In this episode, you’ll hear:

  • Conflicting feelings when you let a patient go
  • The importance of feeling comfortable with patient communication
  • When a significant other drives the conversation instead of the patient
  • How to diplomatically turn down a patient
  • Approaching your patients with a calm and peaceful mindset
  • Being ok when we can’t help a patient

 

Resources mentioned in this episode:
Peaceful Practice Podcast

Peaceful Practice

Dr. Alan Mead

Dr. Dawn Kulongowski

Business of Dentistry

Voices of Dentistry 2020

 

Connect with Russell:

Dr. Russell Kirk

Podcast

Facebook - https://www.facebook.com/businessofdentistrypodcast/

IG - https://www.instagram.com/businessofdentistry/

Twitter - https://twitter.com/businessdentist

LinkedIn - https://www.linkedin.com/company/business-of-dentistry/

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Nov 19, 2019

What are you doing to generate internal referrals? If you haven’t really thought about internal referrals or the system you are using isn’t working as expected, you’re in luck! This week I am talking on the topic of internal referral systems.

I'll be completely transparent with you, in the past I’ve primarily focused on external marketing or cold marketing, if you will. Sure, we’ve had regular referrals from patients, but unrelated to any internal referral system strategy we may or may not have. 

As a practice owner I decided it was time to create a strategy for internal referrals. Some of what I learned was surprising, like the cost to acquire a patient from an internal referral or from another patient is so much less than traditional marketing efforts. On today’s episode I’ll be discussing the benefits of internal referrals systems, some of the reasons we disregard setting them up, and some steps to set up referral systems for success in your practice.  

In this episode, you’ll hear:

  • The benefits of setting up an internal referral system strategy
  • How overcoming the trust barrier through internal referrals can improve client rapport
  • Some reasons why dental practice owners, like myself, may be ignoring or disregarding internal referrals
  • Variations of rewards for patients who refer you to their friends and families
  • Pondering the question, “How do you ask for referrals from your patients?”
  • Some thoughts on how to craft language that doesn't sound salesy or pushy

 

Resources mentioned in this episode:

Business of Dentistry

Voices of Dentistry 2020

 

Connect with Russell:

Dr. Russell Kirk

Podcast

Facebook - https://www.facebook.com/businessofdentistrypodcast/

IG - https://www.instagram.com/businessofdentistry/

Twitter - https://twitter.com/businessdentist

LinkedIn - https://www.linkedin.com/company/business-of-dentistry/

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

 

Nov 5, 2019

I've talked about burnout and how the dentistry profession can grind us down. It's a difficult profession. We oftentimes feel isolated and jaded. It can be a daily occurrence or more of an ebb and flow. I have learned how to become aware of when this is happening. I’ve also learned that one way to take a step back and relax is to have a hobby.

I am a fan of Stoicism and Stoic philosophers. I am also a huge fan of Ryan Holiday. One of the things he recently talked about was how successful people have hobbies. He honed in on Winston Churchill and how painting helped him disconnect from the stress and requirements of being Prime Minister of England during World War II. So, Ryan really gave me a moment of pause to think more about hobbies.

How can having a hobby help dental professionals disconnect from the daily grind? How can we as dentists enjoy a hobby without letting work creep into our mind? When you are enjoying a hobby, do you actually feel detached from work? I explore these questions and more, on this week’s episode of the Business of Dentistry podcast. I hope it stimulates your thinking and helps you reassess where you're at in your practice and in your life.  If you have hobbies you have put on the shelf, maybe it's time to dust them off. If you don't, now is a great time to start.

In this episode, you’ll hear:

  • The importance of hobbies as a way to distance yourself from work
  • Ensuring your hobby is a true leisure and something you’re passionate about
  • Finding and making the time for hobbies
  • Making your hobby, and time for your well-being, a priority

 

Resources mentioned in this episode:

Ryan Holiday Article On Hobbies

Ryan Holiday Website

Business of Dentistry

Voices of Dentistry 2020

 

Connect with Russell:

Dr. Russell Kirk

Podcast

Facebook - https://www.facebook.com/businessofdentistrypodcast/

IG - https://www.instagram.com/businessofdentistry/

Twitter - https://twitter.com/businessdentist

LinkedIn - https://www.linkedin.com/company/business-of-dentistry/

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

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