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Business of Dentistry

Dr. Russell Kirk is a private practice oral surgeon who is on a mission to help dentists succeed in the business and clinical aspects of practice ownership. On the podcast he shares experiences from his own practice. He also interviews influencers in the profession to get additional insights. His discussions focus on fixing broken business systems in dental offices, reducing overhead while maximizing profit, recognizing burnout and battling against it, building healthy teams, creating positive customer experiences, improving self awareness and mindset for dentists (in life and practice), and creating successful marketing plans. The Business of Dentistry features practical strategies for dentists interested in improving and growing their businesses.
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Now displaying: September, 2019
Sep 24, 2019

Have you found yourself going through your days, seeing patients, but wishing you were actually handling a different kind of patient workload? That’s the situation that my guest this week, Dr. Brian Harris, found himself in. He found that he really enjoyed doing cosmetic cases over any other kind of patient case and wanted to increase his patient cosmetic base. That’s when he decided to reach out to potential patients virtually. He came up with a new system, Smile Virtual, as a way to reach out to potential patients. Today, he is sharing this amazing new program with all of us. 

If you’re ready to practice the way you want to practice and work the way you want to work, his virtual consult platform may be able to help you create the workload of your dreams. Your practice can change.  Today, Dr. Harris explains how virtual consulting is removing barriers with new clients and saving practitioners precious time that can be spent the way they want to spend it. 

Are you ready to take a step on the path to doing things a little differently and reduce open chair time? If so, you won’t want to miss this episode!

In this episode, you’ll hear:

  • How his software builds a connection and value with a client through a virtual consult that is recorded at the dentist’s convenience 
  • The removal of barriers with new clients so they know the cost and process upfront and can decide if a procedure is affordable and feasible
  • The challenge of breaking away from your normal routine to the new line of projects you want to do
  • The necessity of remaining HIPAA compliant 
  • How Smile Virtual is increasing referrals, networking, and collaboration with specialists for comprehensive cases
  • That this software platform is a time-efficient way for the patient and doctor to share information and get to the point of meeting for a diagnosis

Resources from this episode:
Smile Virtual website: https://www.smilevirtual.com

Dr. Brian Harris: https://www.harrisdental.com/dr-brian-harris/

 

Sep 17, 2019

This week on The Business of Dentistry, Gerry McGoldrick, Chief Marketing Officer of Kleer, joins me to talk about how dentists can create customized dental membership plans for their practice. On average, 20 to 30% of dental practices patients are uninsured and they're only coming in every other year. How can practices help this specific patient base without hurting their own bottom line? Enter Kleer, a cloud-based platform, where dentists can easily design, implement, and manage their own dental membership plan. 

In today’s episode, Gerry shares how Kleer originated and who they serve. Plus, you’ll hear the benefits of creating your own membership plan, how their system works, and how it helps uninsured clientele. If you’ve been wondering how to answer the question, “How do I serve my uninsured patients better and still make money?” then this is an episode you won’t want to miss. 

In this episode, you’ll hear:

  • Some key benefits and features of Kleer
  • How financing works for specialists as opposed to general dentists
  • Referrals, discounts, and membership cards
  • Marketing and promoting your dental membership plan

Resources from this episode:
Kleer’s website: https://www.kleer.com

 

Sep 10, 2019

On this episode of The Business of Dentistry, I had the pleasure of chatting with Dr. Casey Culberson. He likes to “work hard but play hard, too!” This is a great way to live, as we all need to have favorite pastimes to reduce the stress in our lives. Speaking of reducing stress, Dr. Culberson has created a way for phobic patients to take their mind off of dental procedures while at the office, which we discuss in today’s episode. 

Dr. Culberson recognized a need for entertaining for his patients while they received treatment, and now with his new invention, he is helping to calm phobic patients in many dental offices too. In this episode, you will hear about his Molar Media Mount, what it is, how he invented it, and how he is using it in his practice today.  You’ll also hear about the benefits of shared office space and how a change in perspective helped him manage his practice in a new way.  

In this episode, you’ll hear:

  • The benefits of a shared office space, plus some ways to use your time most efficiently
  • The benefits of participating in a mission trip and how it can change your perspective on how you manage your office
  • The process and steps of inventing an item for dental office use
  • About his Molar Media Mount, its benefits and how it helps to calm and entertain phobic patients

 

Resources from this episode:

The Molar Media Mount: https://www.molarmediamount.com/

Dr. Casey Culberson: http://www.caseyculbersondds.com/

Sep 3, 2019

This episode of The Business of Dentistry discusses an incredible opportunity for dental professionals to explore: the often undiagnosed disease of sleep apnea and its treatment options. My guest, Michael Cowen, and his business partner, Chad Wooters, discuss how their platform, Awaken2Sleep, is changing dental practices across the country. Chances are, you have many, many patients coming through your practice who are suffering from sleep apnea and may not even know it. This program can empower you to help the patients who entrust themselves to your care.

In this episode, we discuss their educational program and how it can be utilized in your practice. This program is designed not only for the doctors but also for the dental office team. By educating your staff, you are equipping the entire office to help patients. As Michael notes, they have “created a platform for doctors to be heroes for patients.” Do you have any idea how lucrative this segment of your offered services could be? You may be very surprised at the answer!

In this episode, you’ll hear:

  • The life-saving importance of recognizing patients who may be suffering from sleep apnea and how to diagnose this disease
  • Dispelling some myths associated with dental insurance billing
  • The simple and usable training and coaching available through this program that educates not only doctors but their staff as this process needs to be a team approach
  • How the program continues to develop with new courses added monthly
  • The financial impact on a dental practice if they decide to offer sleep apnea services and the opportunity cost involved if you are not providing this service
  • The training and support levels available

Resources from this episode:
Awaken2Sleep’s website: https://awaken2sleep.com/

For a free 7-day trial: https://www.sleepheronetwork.com/

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EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

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