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Business of Dentistry

Dr. Russell Kirk is a private practice oral surgeon who is on a mission to help dentists succeed in the business and clinical aspects of practice ownership. On the podcast he shares experiences from his own practice. He also interviews influencers in the profession to get additional insights. His discussions focus on fixing broken business systems in dental offices, reducing overhead while maximizing profit, recognizing burnout and battling against it, building healthy teams, creating positive customer experiences, improving self awareness and mindset for dentists (in life and practice), and creating successful marketing plans. The Business of Dentistry features practical strategies for dentists interested in improving and growing their businesses.
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Now displaying: Page 1
Sep 17, 2019

This week on The Business of Dentistry, Gerry McGoldrick, Chief Marketing Officer of Kleer, joins me to talk about how dentists can create customized dental membership plans for their practice. On average, 20 to 30% of dental practices patients are uninsured and they're only coming in every other year. How can practices help this specific patient base without hurting their own bottom line? Enter Kleer, a cloud-based platform, where dentists can easily design, implement, and manage their own dental membership plan. 

In today’s episode, Gerry shares how Kleer originated and who they serve. Plus, you’ll hear the benefits of creating your own membership plan, how their system works, and how it helps uninsured clientele. If you’ve been wondering how to answer the question, “How do I serve my uninsured patients better and still make money?” then this is an episode you won’t want to miss. 

In this episode, you’ll hear:

  • Some key benefits and features of Kleer
  • How financing works for specialists as opposed to general dentists
  • Referrals, discounts, and membership cards
  • Marketing and promoting your dental membership plan

Resources from this episode:
Kleer’s website: https://www.kleer.com

 

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